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Funnel Analysis

Identify user drop-off points and their causes

Uncover conversion inefficiencies in your lead funnel and investigate the core triggers of visitor exits using heatmaps and recordings.

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visualize visitor journey through funnels in VWO Insights

Top companies rely on VWO's behavior analytics platform

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Discover where your users are dropping off on your website

Discover where your users are dropping off on your website

After investing time and effort into crafting intuitive experiences, delving into the actual user experience is essential. Discover the paths they take, identify the hurdles they encounter, and understand where they're struggling to progress or achieve conversion.

Learn why your users are dropping off

Deep-dive into the reasons for visitor drop-off using heatmaps and recordings seamlessly integrated with our funnel feature. By visualizing their journey, you can unearth concealed challenges faced by users.

Learn why your users are dropping off
Get deeper insights with sophisticated segments

Get deeper insights with sophisticated segments

Harness the power of advanced segmentation parameters such as query parameters, device types, and business-specific custom events. By leveraging these criteria, you can craft intricate segments, applying nuanced bracketing logic for refined filtering of your funnel reports.

Add Observations to your Funnel reports

Document key insights from Funnel reports. Annotate your understanding of visitor flows for immediate reference, streamlining the creation of tailored optimization strategies that resonate with your audience's unique journey.

Add Observations to your Funnel reports

Experience VWO advantage beyond its powerful features

From robust data privacy to unobtrusive performance, from exceptional support to tailored optimization, VWO is your partner in enhancing user experience and optimization.

Gather insights while we secure your data

Our security-first approach honors your users’ right to data privacy and protection. Apart from being compliant with industry norms, we secure your data with enterprise-grade encryption, regular security audits, penetration testing, and data backups.

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Negligible performance impact

VWO’s asynchronous SmartCode, lightweight app SDKs, and geo-distributed servers ensure app or website performance.

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Best-in-class support

Prompt support for any query is one of the many reasons why we constantly hit the CSAT score of ~99%.

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Dedicated customer success manager

Scale your optimization efforts with a dedicated manager who is your constant companion from onboarding to success.

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On-demand consultation service

Get access to our in-house CRO specialists to help you define, design, and implement the right experience optimization strategy.

Drive your entire optimization program with VWO

Pair VWO Insights with our end-to-end experience optimization platform to enable a data-driven experimentation culture in your business.

Collaboratively build your optimization pipeline

Automatically collect all the observations made through VWO insights in a team-driven repository. Build a Kanban board workflow with observations to feed your testing and personalization campaings. Add team members without restrictions and run your optimization program like a breeze.

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VWO Plan

Create and run data-backed experiments

Evolve your observations from insights into hypotheses you can actually test with our sophisticated experimentation platform . Manage the priority of your experimentation ideas with a robust ICE framework and deploy winning experiments for all your users.

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VWO Testing

Personalize experiences for your visitors

Use behavior analytics to understand how each customer thinks and build meaningful experiences to connect with them better. With VWO Personalize, you can deliver highly individualized experiences to the right audience, at the right place, at the right time.

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VWO Personalize

Proven to improve business metrics

Learn how our customers use behavioral data insights to improve user experiences, run data-backed experiments, and impact conversion metrics.

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Our customers love VWO Insights!!

Most customers purchase VWO Insights to gather data-driven insights for experience optimization. While our industry-leading G2 ratings and benchmark CSAT scores are evidence enough, here are some success stories in their own words.

Jenny Hughes
Loef Kleinmeijer
Lee Preston

Discover opportunities to improve your website conversions.

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All you Need to Know About Conversion Optimization Get the Guide